For immediate release
August 22, 2010
THE COL. BENGT LJUNGQUIST MEMORIAL (CBLM) CHAMPIONSHIPS ANNOUNCES A NEW MANAGERIAL PLAN and SPONSORSHIP AGREEMENT
2010 marks the start of a new chapter in the CBLM Championship Finals. The financial and organizational aspects of the 28 year old Dressage championship show have been formalized and combined into a Limited Liability Corporation operating under the name CBLM, LLC. The initial managerial team includes Bettina Longaker, President, Alison Head ,Vice-President, Dianne Boyd ,Treasurer / Secretary, and Terry Masters, Sponsorship Director.
Each participating GMO and dressage show offering CBLM qualifying classes will now, upon payment of their dues, become members of the CBLM, LLC. . Creating a supporting organization allows the CBLM Championships to collect membership dues to support prize money for competitors, refine its rules and qualifying system, offer region-wide advertising opportunities, seek region-wide sponsor relationships and present a consistent championship-quality show experience for competitors and sponsors alike as the show moves to different venues within Region 1.
Championship show locations will continue to be determined thru a regional application process and members of the LLC will be able to select their choice by formalized vote. In addition, members will be involved in the creation and modification of Championship rules. Whenever possible, votes on these matters will take place at USDF Region 1 Regional meetings.
Sponsorship support will now be affiliated with the Championship itself regardless of location or host GMO. This will provide advertising exposure for our sponsors throughout the region and help generate multi-year sponsorship agreements.
Under an initial three year agreement, Trilogy Saddles will be the first Title Sponsor. The new name for the CBLM Championship Finals will be:
The 28th Annual Col. Bengt Ljungquist Memorial Championship
Presented by: Trilogy Saddles
The 2010 Championship will be held at the Virginia Horse Center, Lexington, Virginia, hosted by Virginia Dressage Association, October 21-24, 2010. Additional information can be found at www.cblm.org